Fold up Pick up
Omni-Channel package design
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Project duration : 3 month (2023.01 - 2023. 03)
Role : Packaging Design /Research, ideation, sketching, prototyping, model making, photography.
Collaboration: Clock, Czech Republic
Award: Model Young Package Design, 1st Place
Exhibition: FACHPACK 2024 in Nürnberg, Germany
Packaging for Different Stages
What if a single package could cover all stages, from distribution to transport at home — a truly omnichannel-ready beer package?
One Package for All Stages
Fold up Pick up is a beer packaging system that transforms along the entire supply chain. A single package covers distribution, product presentation, shipping, and transport by the end consumer.
From Production to Market
In the early distribution phase, the package functions as a classic box format. It can be stacked securely and carried comfortably with both hands. The internal structure stabilizes the bottles and protects them during transport.
Presentation at Retail
Perforation lines allow the box to be easily opened and unfolded. The side flaps become stable handles, while previously hidden branding elements are revealed — ideal for directly addressing customers at the shelf.
From Market to Home
When the central perforation is opened, a central carrying handle is formed. Customers can comfortably and safely carry the package home.
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